Milyen a jó marketinges?
A marketing nem költség, hanem beruházás. Tegyük hozzá, hosszú távú és a legtöbb hasznot hajtó beruházás – legalábbis ha jól csinálja. Épp ezért nem mindegy, milyen kollégára bízza a marketinget.
A marketingért felelõs kollégát annak tudatában válassza ki, hogy ha õ nem türelmes, akkor nem fogja tudni hosszútávú befektetésként kezelni a marketinget. Kötelezettséget sem tud majd vállalni, nem lesz következetes, és nyilvánvalóan a vásárlók sem fognak bízni benne (vagyis a cégében). Ez persze önre mint cégvezetõre is vonatkozik!
Ügyeljen arra is, hogy marketinges ne csak egy-egy marketingfogásban gondolkodjon, mert akkor nagy valószínûség szerint nem lesz hatékony. Ha viszont többféle eszközt vonultat fel, úgy az eredmény is kecsegtetõbb lehet. Ezért, hogy biztosra menjen, a marketing igazgatására olyan kollégát válasszon, aki nem csak türelmes, de kreatív is egyben! Minél szélesebb a fegyvertára, annál nagyobb az esélye, hogy ön legyen a nyerõ.
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